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The layout of this blog is intentionally bland. The books I write intentionally have standard covers and paper and are sold in standard stores at standard prices (most of the time, anyway). That’s because the distribution and pricing isn’t part of what I’m trying to say.

If you’re not telling a story with some aspect of your marketing choices, then make sure that aspect is exactly what people expect. To do otherwise is to create random noise, not to further your marketing.